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ANNOUNCEMENT FOLLOWING DAYTONA’S EXCITING 24 HOURS OF WINNING IN JANUARY
Pfaff Motorsports, Lithia and Driveway Partner for IMSA Sports Car Racing Program
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TORONTO, March 07, 2022 (GLOBE NEWSWIRE) — Pfaff Motorsports and Lithia & Driveway (NYSE: LAD), a leading North American automotive retailer, today announced a partnership built around the team’s 2022 campaign in the category IMSA WeatherTech SportsCar Championship GTD-Pro.
LAD’s online platform – Driveway.com – offers consumers across the United States the ability to buy, sell and service their vehicle from the comfort of their own home. Unique in the industry, Driveway.com offers online shopping and fast online financing from 24 lender partners for new and used cars. Consumers can purchase a new or used vehicle online and have the vehicle delivered directly to their driveway.
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This announcement caps a series of successes for Pfaff Motorsports. The team captured the 2021 WeatherTech Championship GTD title and began its 2022 campaign with a dramatic win at the 24 Hours of Daytona in January. The team has finished on the podium for the last six consecutive races in IMSA competition and entered the 2022 12 Hours of Sebring as the defending winners.
“We are delighted to welcome Lithia & Driveway to our 2022 program,” said Chris Pfaff, Team Principal of Pfaff Motorsports and President and CEO of Pfaff Automotive Partners. “As fellow off-road automotive retailers, Lithia & Driveway’s values are very much aligned with ours. This is a passionate group of people who value innovation, performance, precision and speed, and we are excited to introduce Lithia & Driveway to racing fans across the country. We believe that at Pfaff Motorsports they have a partner with a great history and presence that can connect them with their customers and prospects in new and engaging ways.
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As Pfaff Motorsports seeks to defend its title at the 12 Hours of Sebring, the Driveway brand will feature prominently on the livery of the #9 Pfaff Motorsports Porsche 911 GT3 R, in addition to placement on gear and gear. of the team throughout the paddock. Throughout the year, LAD customers and business partners will have the opportunity to attend races and go behind the scenes with Pfaff Motorsports, and the two organizations will also work together to create in-person activations and a engaging digital content for fans.
“In Pfaff Motorsports, we have found the perfect partner to introduce our Driveway brand to passionate and loyal racing fans,” said Bryan DeBoer, President and CEO, Lithia & Driveway. “Racing fans are intensely engaged and loyal to the teams they support – and Pfaff has one of the most passionate fan bases in the IMSA paddock. IMSA’s family environment and the exceptional access fans have to teams and drivers will allow us to build a unique and engaging platform.
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Pfaff Motorsports Managing Director Steve Bortolotti added: “Lithia & Driveway’s support of IMSA with Pfaff Motorsports is their first racing partnership, so we look forward to delivering exciting and memorable experiences. Together with our colleagues at Spire Sports & Entertainment, we are also committed to ensuring that all Lithia & Driveway employees, dealer partners, customers and fans receive world-class treatment every weekend.
A press conference with Pfaff Motorsports and Lithia & Driveway is scheduled at the next 12 Hours of Sebring event and will be held at the Media Center on Friday, March 18 from 10:45 a.m. to 11:30 a.m. ET.
About Pfaff Motorsports
Pfaff Motorsports has established itself as one of the most successful sports car racing programs in North America over the past decade. An International Motor Sports Association (IMSA) professional team, it has established long-term partnerships with premium brands such as Lithia & Driveway, Motul and Hagerty, and is one of the most popular Porsche customer racing teams. performing in sports.
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The Pfaff Motorsports competition summary includes historic wins and championships in multiple series. Since joining the top-tier IMSA WeatherTech SportsCar Championship in 2019, the team has won the prestigious 24 Hours of Daytona and 12 Hours of Sebring, in addition to being crowned the 2021 WeatherTech Championship GTD champion. also won the 2018 GT World Challenge America championship and was a three-time Porsche GT3 Cup Challenge Canada champion. For more information, visit www.pfaffmotorsports.com.
About Lithia & Driveway (LAD)
LAD is a growing company focused on profitably consolidating North America’s largest retail industry by providing personal transportation solutions where, when and how consumers want them.
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Sites
www.driveway.com
www.lithia.com
www.lithiainvestorrelations.com
www.lithiacareers.com
www.greencars.com
www.drivewayfinancecorp.com
Lithia & Allée on Facebook
https://www.facebook.com/LithiaMotors
https://www.facebook.com/DrivewayHQ
Lithia & Driveway on Twitter
https://twitter.com/lithiamotors
https://twitter.com/DrivewayHQ
https://twitter.com/GreenCarsHQ
Pfaff Motorsports Contact: Jennifer Klein // [email protected]
Lithia & Driveway Contact: Malory Van Guilder // [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a7887217-fe26-47d8-9058-24c3be23ed68
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